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Rich Preece | Scaling New Heights 2017 Orlando

Rich Preece - Intuit
Keynote Speech by Rich Preece at Scaling New Heights 2017 in Orlando. Here is a recap for those who missed out.

Rich Preece Intuit Global Accountant Segment Leader

The ProAdvisor Program hit its 20th anniversary this year.

  • In 2014, there were 100,000 ProAdvisors.
  • There are now currently 200,000 Pro Advisors as of last month.
  • 31,000 Certified ProAdvisors.
  • 1,000 ProAdvisors attended SNH17

There are currently 2.2 million QBO subscribers.

QuickBooks Self-Employed is Intuit’s fastest growing offering.

Global Business makeup:

  • 5 million mid-size businesses
  • 50 million small businesses
  • 750 million self-employed businesses

US Business makeup:

  • 200,000 mid-size businesses
  • 28.8 million small businesses
  • 15 million self-employed businesses

Half of all businesses worldwide use a QuickBooks product. 89% of small businesses are more successful when they work with an accountant. Demographics will be shifting over the next few years to more younger and self-employed businesses. Some of the latest product innovations from Intuit can be found in the following section.

Find a ProAdvisors / Find an Accountant website:

  • Last year, over 1 million small businesses browsed this platform
  • Intuit connected 14% of businesses that used this platform with a ProAdvisor
  • The typical match rate for this type of relationship is 30% and as such Intuit will be striving to increase this.
  • Some of the improvements to the platform recently have been that it now tracks leads and views.

Practice Management:

  • In QBOA, Intuit has developed a new tool to allow managing of tasks that need to be completed for clients.  This can be used for clients whether they use QBO, QB Desktop, or a 3rd part software.
  • Much of the benefit does come if the client is in QBO.

Development in these areas will take on the following forms:

  • Continued focus on Find a ProAdvisor site
  • Practice Management to include insights and recurring tasks
  • Deeper tax integration
  • A reimagined ProAdvisor program

The Demographic Shift

  • By 2020, 43% of small businesses will be self-employed
  • This demographic is primarily looking for assistance with: Taxes and Separation of personal/business
  • This client base is looking for accountants just as much as the normal QuickBooks client base.

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