Having a seat at the table with your accounting software provider is important for you and your clients. Recently, Ted CallahanIntuit‘s Director Accountant Partnership and Strategy, shared his new article series, “Your Feedback in Action,” which focuses on covering all of the latest product improvements and updates based on accountant feedback.

At Appy Hour Camp, we were able to see firsthand from the lead managers talk about how their teams read every piece of feedback provided and put things into the pipeline for improvements and changes.

Priority Areas of Focus

These articles share three priority areas of focus when it comes to identifying new product opportunities, improvements and changes:

  • Listen to feedback — Each month, Intuit receives more than 10,000 feedback pieces, which they review, share with leadership, and use as critical inputs to improve their products
  • Make changes at speed and scale — Intuit strives to move fast but also keeps you informed on upcoming changes so you are prepared and can help serve your clients.
  • Learn from data and trends — The accounting industry is constantly evolving. The team at Intuit plans to stay ahead of the latest trends and technology advancements, from artificial intelligence to omnichannel commerce to virtual experiences to digital money.

The following are recent and ongoing improvements based on accountant feedback showing our input already is in action. Some improvements require dedicated resources for an entire year, while others can be achieved quickly and scaled up:

There are many developments ranging from big to small, such as the Commerce Accounting functionality and creating an easier migration from QBD to QBO.

A quote that really resonated with me from Ted was: “We care about the problems you face, not our solutions, so we design products and services that help you and your clients grow and thrive today and tomorrow” 

It is nice to be reminded our voices are essential when working with QuickBooks Online.

Liz Scott is a multi-business entrepreneur working to bring together technology and accountants through her business, Liz Scott Consulting. A member of Intuit Trainer/Writer Network, she authored and taught Master level courses, including Advisory Guides and Consulting Tools for Accountants. In addition to Liz Scott Consulting, she also owns Accounting Lifeline, a firm to serve small businesses with their financial needs. Liz is a co-host of the “Appy Hour,” which helps other accountants learn about the different tools and apps for small business needs. Holding a high passion for real estate investment, she owns properties throughout Oklahoma. 

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Insightful Accountant