As part of its mission, Intuit QuickBooks ensures small business success by delivering the products and services small businesses need. Part of ensuring small business success is to equip the accounting professionals who serve small businesses with the tools needed to provide impactful advice, insights and recommendations to their clients. 

Intuit has announced Karla Uribe as its new Director of Product Management, Partners Segment.

Her role expands the Partner Segment so it can remain focused on delivering product improvements for accounting professionals.

Karla brings more than 20 years of product management experience to her new role, including 13 prior years at Intuit. 

In the announcement regarding the new position, Karla said, “I’m honored to return to Intuit and be part of the Partners Segment, working across the QuickBooks platform to ensure we’re delivering the products and services that help accountants be more efficient and also represent the ways accountants connect and work with their clients.”

Karla’s new role will focus on four core areas:

  1. Amplifying Accountant Voices — Representing the Partners Segment across the QuickBooks organization to ensure accountants are heard and solved for in its products.
  2. Delivering Impactful Products — Pushing the QuickBooks product strategy to deliver experiences meaningful for accountants and the clients they serve.
  3. Identifying More Product Integration Touch-points — Identifying seams across the QuickBooks platform to create better integrated touchpoints that help streamline workflows and deliver insights so accountants can focus on being advisors to their clients.
  4. Driving a Clear QuickBooks Online Accountant Roadmap — Leading the QuickBooks Online Accountant product roadmap so it continues to evolve to be the one place accountants can manage their practice and all their clients.

Jeremy Sulzmann, Vice President, Intuit QuickBooks Partner Segment says that with Karla’s prior product management experience at Intuit, she is hitting the ground running. “[She will] move our vision for accountants forward as we strive to deliver the products and services they need to ensure their and their clients’ success. I couldn’t be more excited for Karla and the opportunities that lay ahead for accountants as she connects with and delivers for the accountant community.”

You can connect with Karla via LinkedIn.


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