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CREDIT: Getty Images

I still remember the ice breaker my English teacher kicked off our class with nearly a decade ago. It went like this:

I used to study at [Name of Elementary School]. I now study at [Name of High School]. In the future, I would like to study at [Name of College].

We went around the room and all repeated each other, while our classmates looked on, bored to tears. What does that little exercise have to do with networking ? Everything.

To put it bluntly: Generic kills .

When you’re talking about yourself, you’re introducing your brand to the world. If you say what everyone else does–only changing the fill-in-the-blanks–you’re forgettable. You have to amp up your individuality in order to be heard.

Reflecting back, I guess my teacher deserves a lot of credit, because I recall this incident every time I introduce myself through […]

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